Katie Holmes New Co-Owner/Spokesperson for Alterna

by Red Carpet Shopper on January 19, 2013

Katie Holmes seems to be doing very well for herself lately. She recently signed on to be the Co-owner and the spokesperson for Alterna Haircare products. Katie Holmes is also going to be featured in Alterna’s first ever print advertising. Kathie Holmes is with Alterna because “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” she said. “It’s good for my hair and good for the earth, so I feel good using it.” [recent quote from WWD and taken from Behind the Chair article]. Alterna is happy to have Katie since they feel she is their ideal customer.

With new launches for Alterna in early Spring and Holmes’ new fashion line Holmes & Yang, I expect we will see a lot more of Katie Holmes in 2013.

(Thanks and image credit to Behind the Chair)

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